SKODA Holland has had the theme line ‘follow the skoda driver’ for some time now. Always depicting others following the skoda drivers to get commercial advice because those who are smart enough to buy a skoda car most certainly would know the best buy on other products as well. With the launch of the new skoda Octavia, the number four most eco-friendly diesel engine. We imagined that instead of purchase-horny consumers the ones that would tailgate skoda drivers now would be the animals. Following them to a better environment. A 30 second, cinematic ad would demonstrate our viewpoint.
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