In devising a new campaign for the dutch traffic safety organisation 3VO we came up with a rather new approach to vehicular behaviour. Rewarding our subjects instead of only punishing them. In analysing what would work with hollands traffic participants we found out that the dutch don't really care for an an authority figure telling them how to behave. This in contrast with Japan for example where the population is a lot more obedient. People over here are a little more pragmatic. We came up with a way to ensure there was something to gain for the dutch driver when it came to good behaviour in the streets. With the carma card the subjects would be able to save up points when 'caught' obeying the rules. The points could later be used for economic benefits in say a web shop or reduced insurance fees. After all a person chasing carma-card points is a safer driver.
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