Heineken

Supplying tailor made pick-up lines for every occasion. Later on we found out that even this type of ‘performance enhancement’ by an alcoholic brand is not allowed by STIVA’s advertising code for alcoholic beverages. We are currently in the process of altering the campaign in collaboration with advertising agency QI Amsterdam.

Skoda

SKODA Holland has had the theme line ‘follow the skoda driver’ for some time now. Always depicting others following the skoda drivers to get commercial advice because those who are smart enough to buy a skoda car most certainly would know the best buy on other products as well. With the launch of the new skoda Octavia, the number four most eco-friendly diesel engine. We imagined that instead of purchase-horny consumers the ones that would tailgate skoda drivers now would be the animals. Following them to a better environment. A 30 second, cinematic ad would demonstrate our viewpoint.

Duo Penotti 30 min signet

The assignment was to make an advertisement that would respond to the American elections still going on at that time. We had half an hour and were free to choose our own brand and product. We came up with Duo Penotti because with the bi-coloured sandwich spread you are not confined to the black and white view of modern democracy but can enjoy a delicious blend of taste in one go.

Zwarte Kip

Zwarte Kip (Black Chicken in English) is a Dutch made Liquor. The perception of the brand is totally outdated. The only one who still buys the Liquor is elderly. We were ordered to get Zwarte Kip back in the market. It is a slippery thick stuff. Therefore we chose to make it a modern, hip, naughty en sexy Brand. First we chose to total restyle the bottle. And we devised a game.

‘How do you drink, lick, suck or spoon Zwarte Kip? Send us your home video and win the Zwarte Kip Award.

(Visuals comming soon)

Lokal Heroz / EVISU

ADEZ

Adez is a fruit drink from Latin America. We devised an interactive game for their website. Our starting point was Adez no Strezz. In the game you have to help Manuel get rid of his stress. In the first fase Mexican looking men are running down the shopping streets of the Hollands mayor cities. They scream and shout ‘Donde esta mi Adez?!’ and hand out flyers to passers by. The flyers read ‘Help Manuel get rid of his stress at www.adez.nl’.

In the game we see a stressed office worker named Manuel. You can use the products on the right to help him. Every product looks useful but it always go’s terribly wrong. The radio hangs at an annoying sound, the blower blows al his paperwork away, the water spills his cross and the coffee burning his tongue. You see this al in short movies. If you choose the wrong product for 3 time’s Manueal gets a hart attack and two nurses shouting ‘ta-tu-ta-tu-ta-tu’ bring him outdoors. If you choose to give to Manuel Adez on time, than he will laugh to you and you will be given the possibility to get you’re free sample of Adez.

3VO

In devising a new campaign for the dutch traffic safety organisation 3VO we came up with a rather new approach to vehicular behaviour. Rewarding our subjects instead of only punishing them. In analysing what would work with hollands traffic participants we found out that the dutch don't really care for an an authority figure telling them how to behave. This in contrast with Japan for example where the population is a lot more obedient. People over here are a little more pragmatic. We came up with a way to ensure there was something to gain for the dutch driver when it came to good behaviour in the streets. With the carma card the subjects would be able to save up points when 'caught' obeying the rules. The points could later be used for economic benefits in say a web shop or reduced insurance fees. After all a person chasing carma-card points is a safer driver.